How to create better videos by targeting different stages of the customer journey, and strategies for using video throughout your organization.
How video production is priced, how to hire a vendor, and some of the common pitfalls and legal considerations.
How long your videos should be, tips on using storytelling to make more engaging videos, and how to script a compelling call-to-action.
Preparing for filming, choosing an animation style, recording voice-overs, finding stock music, and how to setup a DIY video production studio.
YouTube vs professional options for video hosting, how to send video in email newsletters, and tips for optimizing your videos for search.
How to measure and report on video performance, A/B split testing, and making decisions about your video marketing strategy based on data.